We build the AI tools and frameworks. Your team executes the transformation.
World's first hyper-oxygenated vodka — patented process. 100% corn, Canadian spring water with 5x oxygen content. Rated 93/100 by Wine Enthusiast. Positive reviews across Drinkhacker, Tastings, and Distiller.
Global Brand Ambassador AND corporate stakeholder in parent company St. Lucifer Spirits since May 2022 — not just an endorser. Described as "longtime friend" of former CEO Murray Merkley. Status of deal needs verification.
28 U.S. states by 2022 via Trinity Wine & Spirits. Ontario and Quebec in Canada (LCBO). Available at Total Wine, Fine Wine & Good Spirits, and independents. Online sales active at buydirtydevilvodka.com. Are agreements still active or need renegotiation?
Murray Merkley — CEO since Oct 2018, may have moved on. Kevin Keagan — listed as current CEO. David Miller — CFO. Francois Tremblay — Founder & President. CEO turnover already happened before this engagement.
Patented hyper-oxygenation process (core IP). Giancarlo Esposito stakeholder relationship. Established brand with market presence. Distribution network across 28+ states. Strong product reviews and 93-point rating.
Multiple CEO changes in a few years. Giancarlo deal terms and status. Distribution agreements — still honored? IP ownership — clean or encumbered? Outstanding liabilities from prior management. No public record of financial trouble — the mess is private (good for rebuild narrative).
Check off what DDV currently has. Gaps are flagged automatically.
Estimate monthly costs to understand runway and capital needs.
Track the status of DDV's distribution across its 28-state footprint.
Auto-generated priority list based on your inputs above.
As you uncover new liabilities or find forgotten contracts, the AI updates the full picture in real time. A consulting firm's report is stale the day it's printed.
"What if we cut to 12 states instead of 28?" "What if the ambassador deal needs renegotiating?" Run scenarios instantly instead of calling an analyst.
Generate role descriptions, reporting hierarchies, and responsibility matrices in context. Change one role — the AI flags every downstream impact.
As you reach out to distributors and get answers, the AI tracks what's alive, what's dead, what needs renegotiating — and prioritizes the next call.
Every document fed in, every decision logged, every meeting note — the AI gets smarter about DDV specifically. Three months in, it knows the company better than any consultant ever could.
When DDV is rebuilt and running, that same trained AI can be pointed at the next company you restructure. The learning compounds. No consulting firm leaves that behind — ever.
Hands-on training for your team on PureBrain workflows, SOPs, and day-to-day operations. Schedule as many sessions as your team needs.
Once restructuring and operations are in place, we scope marketing through 1–2 discovery sessions. Pricing depends on campaign complexity, celebrity involvement, and channel strategy.
Full platform access, all configured tools and workflows, ongoing AI capabilities, updates, and support.
Underlying AI compute powering all PureBrain workflows, agents, and automation.
This isn't theoretical consulting. Melanie has restructured companies, built operations from scratch, and managed capital across global markets for three decades. The last six years have been spent building and deploying AI systems that compress that expertise into repeatable, scalable workflows.
| Traditional Consulting | PureBrain | |
|---|---|---|
| Discovery & Assessment | $5K – $10K | $2,500 |
| Restructuring | $15K – $30K | $7,500 |
| Operations Setup | $20K – $50K | $10,000 |
| Timeline | 2 – 4 months | 1 week |
| What They Leave Behind | A slide deck | A trained AI |
| Ongoing Platform | Hire them again | $1,199/mo |
| Total (Year 1) | $40K – $90K | $34,388 |
Sources: Clutch.co, Consulting Success, ScaleUp Exec, NMS Consulting — 2025/2026 industry benchmarks.
The assets are there. The brand has equity. What's missing is structure and systems. We fix that in one week.